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FARVENZO Explained

Economics · Learning hub

Economics, one idea at a time.

A free, self-paced path through the ideas behind prices, wages, profits and trade. Move the sliders, test yourself, and look up any word you meet in the news.

  • 12 short modules
  • 7 interactive diagrams
  • 246-term glossary
demandsupplyP*scarce?where plans meet

How to use this page

  1. Read the question

    Each module opens with one everyday question and a short answer.

  2. Play with the diagram

    Drag the sliders and press the buttons. The words beside the picture update as you go.

  3. Check yourself

    Answer the quick check, then follow the key terms into the glossary.

Module 01

Scarcity and choice

Why does every decision cost something, even when it is free?

Time, money, land and skills are limited, so choosing one use means giving up another. Economics starts by naming what is given up and comparing it with what is gained.

Quick check

You skip a paid weekend shift to attend a free workshop. What is the opportunity cost?

Try it · Module 01

The production possibilities frontier

inside: idle resourcesoutside: not reachable yet
40 units

Making 40 robots leaves room for about 92 tonnes of bread.

The next 10 robots would cost about 5.0 tonnes of bread. That is their opportunity cost.

Made-up economy with two goods. The curve bows outward because resources suited to bread are less suited to robots, so each extra batch of robots costs more bread.

Module 02

Demand, supply and prices

What actually sets the price of a loaf of bread?

Buyers and sellers respond to prices in opposite directions. Where their plans meet, the market settles; when something changes their plans, the price and quantity move.

Quick check

Flour becomes more expensive for every bakery in town. What usually happens first?

Try it · Module 02

Demand, supply and the market price

demandsupplyequilibrium
no change
no change

The market settles at about 4.00 per loaf, with 50 loaves sold. Move a slider and the meeting point moves.

Teaching model of a bakery market with invented numbers. Real markets also involve competitors, rules and imperfect information.

Module 03

How strongly people respond

Why can a price rise increase one shop's revenue and wreck another's?

Elasticity measures how much quantity reacts when price or income changes. Necessities with few substitutes react little; luxuries with many alternatives react a lot.

Quick check

A café raises coffee prices 10% and sells 25% fewer cups. Demand for its coffee is…

Try it · Module 03

Same price rise, different reactions

Table saltfew substitutes, cheapquantity →dashed = beforeOne café's lattemany cafés nearbyquantity →dashed = before
+10%
  • Table salt: sales -2%, revenue +8%.
  • One café's latte: sales -20%, revenue -12%.
Each rectangle is revenue: price (height) times quantity sold (width). Elasticities are illustrative and use a simple straight-line approximation.

Module 04

How consumers choose

Why is the fifth slice of pizza worth less than the first?

People get less extra satisfaction from each additional unit of the same thing. Comparing that extra satisfaction with the price helps explain how budgets are spread across goods.

Quick check

The third coffee of the day feels less satisfying than the first. This is an example of…

Module 05

Costs, production and profit

Why can a business show a profit on paper and still be making a poor choice?

Firms face costs that stay put and costs that grow with output. Economists also count the value of the owner's time and money, which is why accounting profit and economic profit can differ.

Quick check

Rent for a workshop stays the same whether it makes 10 or 1,000 chairs. Rent is a…

Module 06

Competition and market power

What changes when one company controls most of a market?

Markets range from many small sellers with no control over price to a single seller with a lot of it. The number of rivals, and how hard it is to enter, shape prices, choice and innovation.

Quick check

A town has three mobile networks that watch each other's prices closely. This market is best described as…

Try it · Module 06

From many sellers to one

Sellers in the marketControl over priceprice takerprice maker

Perfect competition. No single seller can raise the price without losing every customer.

Example: Many growers selling the same grade of wheat.

Illustrative positions on a spectrum. Real markets rarely fit one box perfectly, and market power also depends on rules and how easily new firms can enter.

Module 07

When markets miss costs and benefits

Who pays for the smoke from a factory chimney?

Some costs and benefits land on people outside a deal. When prices ignore them, markets can produce too much of something harmful or too little of something useful.

Quick check

A neighbour's beautiful garden raises everyone's enjoyment of the street. This is a…

Try it · Module 07

When a price ignores the smoke

value to buyersproducer's costfull cost to society
2.0

The market produces about 67 units, but counting the harm the best amount is about 50. Lost value: 16.7 (teaching units).

Invented numbers. The red area is the value lost when output goes beyond the point where its full cost to society exceeds what buyers gain from it.

Module 08

Work, pay and inequality

Why do wages differ, and how do we measure the gap between rich and poor?

Pay is shaped by the demand for skills, the supply of workers, bargaining power and rules. Income and wealth are different measures, and inequality is tracked with tools such as the Lorenz curve.

Quick check

Which is a stock built up over time, rather than a flow received each month?

Module 09

Information, risk and insurance

Why is it hard to buy a used car you can trust?

When one side knows more than the other, good deals can disappear. Warranties, reputations, inspections and insurance contracts are ways to cope with risk and hidden information.

Quick check

After buying phone insurance, someone stops using a protective case. Economists call this…

Module 10

Saving, borrowing and investing

How does money today compare with money in ten years?

Interest is the price of using money over time. Savers, borrowers, companies and governments meet in financial markets, trading return against risk and liquidity.

Quick check

Earning interest on interest you have already earned is called…

Try it · Module 10

Simple versus compound interest

compoundsimple1,000
7%
25 years

Simple interest: 2,750

Compound interest: 5,427

Compounding adds 2,677 because each year's interest also earns interest.

Starting balance of 1,000 in any currency, no fees, taxes or withdrawals, and a fixed rate every year. A teaching illustration, not a forecast or advice.

Module 11

Government and public choices

Why don't public decisions always reflect what most people want?

Governments tax, spend and regulate, but voters, officials and organised groups all respond to incentives too. Public choice explains why outcomes can drift from the general interest.

Quick check

A voter decides it is not worth hours of study to understand a complex tax bill. This is…

Try it · Module 11

The circular flow of an economy

HouseholdsFirmsGoods & services marketLabour marketgoods outwork in

Households supply work to firms in the labour market. Firms supply goods and services to households.

A simplified picture. Real economies also include governments, banks, savings and trade with other countries.

Module 12

Trade and the global economy

Why do countries trade even when one is better at making everything?

Countries gain by specialising in what they give up least to produce, then trading. Tariffs, quotas and trade agreements change who wins and who pays.

Quick check

Country A can make both cloth and phones more efficiently than Country B. Can both still gain from trade?

Glossary · 246 terms

Economics glossary, in plain English

Search a word you met in the news, or filter by module. Every entry has a short definition, and many have an everyday example.

246 of 246 shown

A

Absolute advantage12 Trade and the global economy
Being able to produce more of something than others with the same resources.
See also: Comparative advantage
Accounting profit05 Costs, production and profit
Revenue minus explicit costs.
See also: Economic profit
Acquisition06 Competition and market power
One company buying control of another.
Adverse selection09 Information, risk and insurance
When hidden information means the people most eager to make a deal are the riskiest ones for the other side.
e.g. If insurance is priced for average risk, high-risk people are the keenest to buy it.
Allocative efficiency01 Scarcity and choice
Producing the mix of goods that people value most, given what it costs to make them.
See also: Productive efficiency
Anti-dumping duty12 Trade and the global economy
An extra tariff applied to imports judged to be sold below a fair price.
Asymmetric information09 Information, risk and insurance
When one side of a deal knows more than the other.
e.g. A used-car seller knows whether the car has been in a crash; the buyer may not.
Average total cost05 Costs, production and profit
Total cost divided by the number of units produced.
Average variable cost05 Costs, production and profit
Variable cost divided by the number of units produced.

B

Backward-bending labour supply04 How consumers choose
The idea that, past a point, higher wages can lead some people to work fewer hours because they can afford more free time.
Barriers to entry06 Competition and market power
Obstacles that make it hard for new firms to join a market, such as high setup costs, control of key resources or legal rules.
Behavioural economics04 How consumers choose
A branch of economics that uses psychology to study how real people make decisions, including habits, mental shortcuts and biases.
Bond10 Saving, borrowing and investing
A loan to a government or company that pays interest and returns the borrowed amount on a set date.
See also: Coupon rate, Maturity date
Bond yield10 Saving, borrowing and investing
The return an investor earns from a bond, based on its price today. When bond prices fall, yields rise.
Budget constraint01 Scarcity and choice
The limit on what someone can buy, given their income and the prices they face.
See also: Opportunity set
Bundling06 Competition and market power
Selling products only as a package rather than separately.

C

Capital gain10 Saving, borrowing and investing
Profit from selling an asset for more than you paid.
Cartel06 Competition and market power
A group of firms that formally agree to coordinate output or prices to act like a monopoly.
Ceteris paribus01 Scarcity and choice
Latin for 'other things equal'. It means changing one factor at a time while holding everything else fixed, so its effect can be isolated.
Circular flow11 Government and public choices
A simple picture of the economy in which households supply labour to firms and spend their income on what firms produce.
Co-signer09 Information, risk and insurance
A second person who promises to repay a loan if the borrower cannot.
Coinsurance09 Information, risk and insurance
A percentage of each claim that the insured person pays themselves.
Collateral09 Information, risk and insurance
Something of value a borrower pledges, which the lender can take if the loan is not repaid.
Collective bargaining08 Work, pay and inequality
Negotiation between an employer and representatives of a group of workers.
Collusion06 Competition and market power
Rivals secretly or openly agreeing to limit competition, for example by fixing prices or sharing out customers. Usually illegal.
See also: Cartel
Command economy01 Scarcity and choice
An economy in which a central authority decides what is produced, how and for whom, and owns most productive resources.
See also: Market economy
Command-and-control regulation07 When markets miss costs and benefits
Rules that set specific limits or required technology for each polluter, rather than using prices.
Common market12 Trade and the global economy
A group of countries with free trade among themselves, a shared tariff on outsiders and free movement of labour and capital.
Comparative advantage12 Trade and the global economy
Being able to produce something at a lower opportunity cost than others. It is the basis for gains from trade.
e.g. A head chef who chops vegetables faster than her apprentice still leaves the chopping to him, because her time is worth more spent cooking.
See also: Absolute advantage, Opportunity cost
Competition law06 Competition and market power
Rules that ban practices such as price-fixing and abuse of market power, and review large mergers. Also called antitrust law.
Complement02 Demand, supply and prices
A good used together with another, so a price rise for one reduces demand for the other.
e.g. Printers and ink; game consoles and games.
Compound interest10 Saving, borrowing and investing
Interest calculated on the original amount plus interest already earned.
e.g. 100 at 10% a year grows to 110, then 121, then about 133: each year's interest is bigger.
See also: Simple interest
Concentration ratio06 Competition and market power
The combined market share of the largest few firms in an industry; a quick measure of how concentrated it is.
Constant returns to scale05 Costs, production and profit
When expanding output leaves average cost per unit roughly unchanged.
Consumer equilibrium04 How consumers choose
The point where a buyer's budget is spread so that the last unit of money spent on each good adds about the same satisfaction.
Consumer surplus02 Demand, supply and prices
The difference between the most buyers would have been willing to pay and what they actually paid.
e.g. You would pay up to 10 for a book and find it for 6: your consumer surplus is 4.
Copayment09 Information, risk and insurance
A fixed amount the insured person pays each time they use a covered service.
Corporate bond10 Saving, borrowing and investing
A bond issued by a company.
Corporate governance10 Saving, borrowing and investing
The rules and people, such as boards and auditors, that oversee how a company is run on behalf of its owners.
Corporation10 Saving, borrowing and investing
A business that is a separate legal entity from its owners, whose liability is usually limited to what they invested.
Coupon rate10 Saving, borrowing and investing
The interest rate a bond pays on its face value.
Cross-price elasticity of demand03 How strongly people respond
How much demand for one good changes when the price of another good changes. Positive for substitutes, negative for complements.
Current account (bank)10 Saving, borrowing and investing
A bank account for everyday payments and transfers. Also called a checking account.

D

Deadweight loss02 Demand, supply and prices
The value of trades that would have benefited both sides but no longer happen, for example because of a price control or tax.
Debit card10 Saving, borrowing and investing
A card that takes payments straight from your bank account.
Deductible09 Information, risk and insurance
The amount the insured person pays before the insurer starts paying. Also called an excess.
Demand02 Demand, supply and prices
How much of something buyers would want, and could afford, to buy across the whole range of possible prices.
See also: Quantity demanded, Demand curve
Demand curve02 Demand, supply and prices
A graph of demand, usually sloping downward from left to right because lower prices attract more purchases.
Deregulation06 Competition and market power
Removing or relaxing government rules on an industry, often to allow more competition.
Differentiated product06 Competition and market power
A product that buyers see as different from rivals' because of quality, design, location or brand.
Diminishing marginal utility04 How consumers choose
The tendency for each additional unit of the same thing to add less satisfaction than the one before.
e.g. The first glass of water on a hot day is wonderful; the fourth, much less so.
Discrimination08 Work, pay and inequality
Treating people differently in hiring, pay or promotion because of characteristics unrelated to their work.
Diseconomies of scale05 Costs, production and profit
Rising average cost per unit when a firm grows so large it becomes harder to coordinate.
See also: Economies of scale
Diversification10 Saving, borrowing and investing
Spreading money across many investments so one bad result does less damage.
Dividend10 Saving, borrowing and investing
A payment a company makes to shareholders out of its profits.
Division of labour01 Scarcity and choice
Splitting work into separate tasks done by different people, which usually raises total output.
See also: Specialisation
Dumping12 Trade and the global economy
Selling exports abroad below their cost or their home-market price.
Duopoly06 Competition and market power
An oligopoly with only two main firms.

E

Economic model01 Scarcity and choice
A deliberately simplified picture of how something works, keeping only the parts needed to answer a question.
e.g. A demand and supply graph ignores many details of real shops so the effect of a price change is easy to see.
Economic profit05 Costs, production and profit
Revenue minus both explicit and implicit costs. It shows whether the business beats the owner's next-best option.
e.g. A shop earns 40,000 above its bills, but its owner could earn 50,000 in a job: economic profit is −10,000.
Economic union12 Trade and the global economy
A common market whose members also coordinate economic policies, sometimes including a shared currency.
Economics01 Scarcity and choice
The study of how people, businesses and governments decide what to do with limited resources, and what follows from those decisions.
Economies of scale05 Costs, production and profit
Falling average cost per unit as a firm produces more.
e.g. A large bakery buys flour in bulk and spreads its oven cost over many more loaves.
See also: Diseconomies of scale
Elastic demand03 How strongly people respond
Demand where quantity changes by a larger percentage than price. Total spending falls when the price rises.
e.g. One brand of cereal among dozens on the shelf.
Elastic supply03 How strongly people respond
Supply where producers can raise output by a larger percentage than the price rise, often because extra capacity is easy to add.
Elasticity03 How strongly people respond
A measure of sensitivity: how big a percentage reaction one thing has when another changes by 1%.
Equilibrium02 Demand, supply and prices
The price at which the amount buyers want equals the amount sellers offer, so there is no pressure to change.
See also: Equilibrium price, Equilibrium quantity
Equilibrium price02 Demand, supply and prices
The price at which quantity demanded equals quantity supplied.
Equilibrium quantity02 Demand, supply and prices
The amount bought and sold when the market is at its equilibrium price.
Equity10 Saving, borrowing and investing
Ownership value: what an asset is worth minus any debt owed on it.
Explicit cost05 Costs, production and profit
A cost paid out in money, such as wages, rent or materials.
See also: Implicit cost
Exports12 Trade and the global economy
Goods and services produced at home and sold to buyers abroad.
See also: Imports
Externality07 When markets miss costs and benefits
A cost or benefit from an activity that falls on people who are not part of the transaction.
See also: Negative externality, Positive externality

F

Face value10 Saving, borrowing and investing
The amount a bond will repay when it matures.
Factors of production02 Demand, supply and prices
The inputs used to make goods and services: labour, land and natural resources, capital, and entrepreneurship.
Financial intermediary10 Saving, borrowing and investing
An institution, such as a bank or fund, that channels money from savers to borrowers.
Fiscal policy11 Government and public choices
Government decisions about taxes and public spending.
See also: Monetary policy
Fixed cost05 Costs, production and profit
A cost that does not change with how much is produced in the short run.
e.g. Rent, insurance, a software subscription.
Fixed-term deposit10 Saving, borrowing and investing
Money left with a bank for a set period in exchange for a set interest rate, with a penalty for early withdrawal.
Free rider07 When markets miss costs and benefits
Someone who benefits from a good without paying toward it.
e.g. A flatmate who never chips in for the shared internet but uses it daily.
Free trade agreement12 Trade and the global economy
A deal between countries to reduce or remove tariffs and other barriers on trade between them.
Fungible04 How consumers choose
Interchangeable: one unit can replace another of the same kind, as one banknote replaces another of equal value.

G

Gains from trade12 Trade and the global economy
The extra goods and services both sides can enjoy by specialising and exchanging rather than each producing everything.
Game theory06 Competition and market power
The study of decisions where each player's best move depends on what others do.
See also: Prisoner's dilemma
Gini coefficient08 Work, pay and inequality
A single number from 0 (everyone has equal income) to 1 (one person has everything), based on the Lorenz curve.
Globalisation12 Trade and the global economy
The growing connection of economies through trade, investment, travel, information and supply chains.
Government bond10 Saving, borrowing and investing
A bond issued by a national government to fund spending.
Gross domestic product (GDP)11 Government and public choices
The total value of final goods and services produced in a country over a period.

H

Herfindahl-Hirschman Index (HHI)06 Competition and market power
A concentration measure found by squaring each firm's market share and adding them up. Higher numbers mean less competition.
e.g. Two firms with 50% each: 50² + 50² = 5,000.
High-yield bond10 Saving, borrowing and investing
A bond from a riskier borrower that pays more interest to compensate. Also called a junk bond.
Human capital08 Work, pay and inequality
The skills, knowledge and health that make a person more productive.

I

Imperfect information09 Information, risk and insurance
When buyers or sellers lack full knowledge about quality, prices or risks.
Implicit cost05 Costs, production and profit
The value of resources the owner already has and uses in the business, such as their own time or savings, measured by what they could earn elsewhere.
See also: Explicit cost, Opportunity cost
Import quota12 Trade and the global economy
A limit on the quantity of a good that can be imported.
Imports12 Trade and the global economy
Goods and services produced abroad and bought at home.
See also: Exports
Income08 Work, pay and inequality
Money received over a period, from wages, profits, interest, rent or transfers.
See also: Wealth
Income effect04 How consumers choose
The part of a change in buying caused by a price change making you feel richer or poorer.
See also: Substitution effect
Income elasticity of demand03 How strongly people respond
How much demand for a good changes in percentage terms when income changes by one percent.
See also: Normal good, Inferior good
Income inequality08 Work, pay and inequality
How unevenly income is spread across a population.
Index fund10 Saving, borrowing and investing
A fund that aims to match a market index by holding the same investments, usually at low cost.
Inelastic demand03 How strongly people respond
Demand where quantity changes by a smaller percentage than price. Total spending rises when the price rises.
e.g. Essential medicine with no close substitute.
Inelastic supply03 How strongly people respond
Supply that responds only a little to price changes, often because production takes a long time to expand.
e.g. Beachfront land, or a vintage that takes years to age.
Inferior good02 Demand, supply and prices
A good people buy less of when their income rises, often because they switch to something they prefer.
e.g. Someone who gets a raise may take fewer long bus trips and more trains or flights.
See also: Normal good
Informal economy01 Scarcity and choice
Economic activity that takes place outside official rules, records or taxes, such as unregistered cash work.
Inheritance tax08 Work, pay and inequality
A tax on wealth passed on when someone dies. Also called an estate tax.
Initial public offering (IPO)10 Saving, borrowing and investing
The first time a company sells its shares to the general public.
Insurance09 Information, risk and insurance
An arrangement where many people pay regularly into a pool that covers those who suffer a loss.
Intellectual property06 Competition and market power
Legal rights over creations of the mind, such as inventions, designs, brands, writing and music.
See also: Patent, Copyright, Trademark
Interest rate10 Saving, borrowing and investing
The price of borrowing money, or the reward for lending it, expressed as a percentage per year.
Intra-industry trade12 Trade and the global economy
Countries buying and selling similar products to each other, such as cars traded in both directions.
Invisible hand01 Scarcity and choice
The idea that people pursuing their own interests in competitive markets can, without planning it, produce outcomes that benefit others.

L

Labour market08 Work, pay and inequality
The market where workers offer their time and skills and employers hire them for wages.
Labour union08 Work, pay and inequality
An organisation of workers that bargains with employers over pay, hours and conditions.
Law of demand02 Demand, supply and prices
Other things equal, when the price of something rises, people buy less of it.
See also: Demand curve
Law of diminishing returns01 Scarcity and choice
As you add more of one input while holding others fixed, each extra unit eventually adds less output.
e.g. A third cook in a tiny kitchen helps; a tenth mostly gets in the way.
Law of supply02 Demand, supply and prices
Other things equal, a higher price encourages sellers to offer more.
See also: Supply curve
Liquidity10 Saving, borrowing and investing
How quickly and cheaply an asset can be turned into cash without losing value.
Logrolling11 Government and public choices
Lawmakers trading votes: 'I'll support your proposal if you support mine.'
Long run05 Costs, production and profit
A period long enough for a firm to change every input, including its size and location.
See also: Short run
Lorenz curve08 Work, pay and inequality
A graph showing the share of total income earned by each cumulative share of the population. The further it bows below the equality line, the greater the inequality.

M

Macroeconomics01 Scarcity and choice
The part of economics that looks at the whole economy: total output, unemployment, inflation, interest rates and trade balances.
See also: Microeconomics, Gross domestic product (GDP)
Marginal analysis01 Scarcity and choice
Deciding by comparing the extra benefit of a little more of something with its extra cost.
e.g. Should a shop stay open one more hour? Compare that hour's extra sales with its extra wages and power.
Marginal cost05 Costs, production and profit
The extra cost of producing one more unit.
Marginal revenue06 Competition and market power
The extra revenue from selling one more unit.
Marginal utility04 How consumers choose
The extra satisfaction from consuming one more unit.
Marginal utility per unit of money04 How consumers choose
The extra satisfaction from a good divided by its price; a way to compare value for money across options.
Market02 Demand, supply and prices
Any arrangement, physical or online, where buyers and sellers exchange goods, services or labour.
Market economy01 Scarcity and choice
An economy in which most decisions about production and prices come from private buyers and sellers rather than central planners.
See also: Command economy
Market failure07 When markets miss costs and benefits
When a market left alone produces a result that wastes resources or misses gains, for example because of externalities, public goods or market power.
Market share06 Competition and market power
The percentage of a market's total sales made by one firm.
Market structure06 Competition and market power
How a market is organised: the number of sellers, how similar their products are and how easy it is to enter.
Maturity date10 Saving, borrowing and investing
The date a bond or loan must be repaid in full.
Median voter theory11 Government and public choices
The idea that, in some elections, candidates move toward the position of the voter in the middle of opinion.
Merger06 Competition and market power
Two companies combining into one.
See also: Acquisition
Microeconomics01 Scarcity and choice
The part of economics that looks at individual decision-makers: households, workers, firms and single markets.
See also: Macroeconomics
Minimum wage08 Work, pay and inequality
A legal floor on hourly pay. Its effect on jobs depends on how high it is set relative to local wages.
See also: Price floor
Monetary policy11 Government and public choices
Central bank decisions about interest rates and the supply of money and credit.
See also: Fiscal policy
Money-back guarantee09 Information, risk and insurance
A promise to refund buyers who are not satisfied, signalling the seller's confidence in quality.
Monopolistic competition06 Competition and market power
A market with many sellers offering similar but differentiated products, each with a little control over price.
e.g. Neighbourhood cafés, hair salons, clothing brands.
Monopoly06 Competition and market power
A market with a single seller and no close substitutes, giving it power over price.
Moral hazard09 Information, risk and insurance
When someone takes more risk because they are protected from part of the consequences.
Mutual fund10 Saving, borrowing and investing
A fund that pools many investors' money to buy a mix of stocks, bonds or other assets.

N

Natural monopoly06 Competition and market power
A market where one firm can supply everyone more cheaply than several could, often because of very high fixed costs.
e.g. A water pipe network: building two in parallel would waste money.
Negative externality07 When markets miss costs and benefits
A cost imposed on others without compensation.
e.g. Traffic noise and fumes affect residents who never bought the cars.
Non-excludable07 When markets miss costs and benefits
Impossible or very costly to stop people who have not paid from using it.
Non-rival07 When markets miss costs and benefits
One person's use does not reduce what is available to others.
Non-tariff barriers12 Trade and the global economy
Rules other than taxes that make importing harder, such as licensing, paperwork or product standards.
Normal good02 Demand, supply and prices
A good people buy more of when their income rises.
See also: Inferior good
Normative statement01 Scarcity and choice
A claim about what should be, based on values or judgement rather than evidence alone.
e.g. 'Bus travel ought to be free' is a value judgement.
See also: Positive statement

O

Occupational licence09 Information, risk and insurance
Official permission required to practise a profession, intended to assure buyers of a minimum standard.
Oligopoly06 Competition and market power
A market dominated by a few large firms whose decisions affect one another.
Opportunity cost01 Scarcity and choice
The value of the best option you give up when you make a choice.
e.g. An hour spent scrolling costs the hour of study or rest you could have had instead.
See also: Scarcity, Sunk cost
Opportunity set01 Scarcity and choice
All the combinations of choices that are possible within a given budget or set of resources.
See also: Budget constraint

P

Partnership10 Saving, borrowing and investing
A business owned by two or more people who share its profits and responsibilities.
Patent06 Competition and market power
A time-limited legal right to stop others from making or selling an invention.
Perfect competition06 Competition and market power
A model market with many sellers of identical products, full information and free entry, so no single seller can set the price.
Perfectly elastic03 How strongly people respond
An extreme case where any price rise above the market level makes quantity demanded fall to zero.
Perfectly inelastic03 How strongly people respond
An extreme case where quantity does not change at all when price changes.
Pollution tax07 When markets miss costs and benefits
A charge on each unit of pollution, so firms pay for harm they cause and have a reason to cut it.
Pork-barrel spending11 Government and public choices
Public spending directed to a politician's local area mainly to win support there.
Positive externality07 When markets miss costs and benefits
A benefit enjoyed by others without payment.
e.g. Vaccination protects people around you, not only yourself.
Positive statement01 Scarcity and choice
A claim about what is, was or will be, which can in principle be checked against evidence.
e.g. 'Raising the bus fare reduced the number of riders' can be tested with data.
See also: Normative statement
Poverty line08 Work, pay and inequality
An income threshold below which a household is counted as poor. Each country or organisation sets its own.
Poverty rate08 Work, pay and inequality
The share of people living below the poverty line.
Poverty trap08 Work, pay and inequality
A situation where earning more brings little gain because benefits are withdrawn or costs rise, discouraging extra work.
Predatory pricing06 Competition and market power
Pricing below cost for a time to drive rivals out, then raising prices once competition is gone.
Premium09 Information, risk and insurance
The regular payment made to keep an insurance policy active.
Present value10 Saving, borrowing and investing
What a future payment is worth today, after allowing for the interest you could earn in the meantime.
Price cap regulation06 Competition and market power
Limiting how much a regulated firm, such as a utility, may raise prices, while letting it keep savings from cutting costs.
Price ceiling02 Demand, supply and prices
A legal maximum price. If it is set below equilibrium it tends to create shortages.
e.g. A rent cap set well below market rents can leave more people searching than flats available.
Price control02 Demand, supply and prices
A legal limit on how high or low a price can be set.
See also: Price ceiling, Price floor
Price elasticity of demand03 How strongly people respond
How many percent buyers change their purchases for each 1% change in price. Work it out as % change in quantity ÷ % change in price.
e.g. Price up 10%, quantity down 5%: elasticity is 0.5, so demand is inelastic.
Price elasticity of supply03 How strongly people respond
How many percent sellers change their output for each 1% change in price.
Price floor02 Demand, supply and prices
A legal minimum price. If it is set above equilibrium it tends to create surpluses.
See also: Minimum wage
Price taker06 Competition and market power
A seller too small to affect the market price, so it accepts the going price.
e.g. One farmer selling wheat at the market rate.
Prisoner's dilemma06 Competition and market power
A situation where each side acting in its own interest leads to a worse result for both than if they had cooperated.
e.g. Two rival stores both cut prices to steal customers and both end up earning less.
Private company10 Saving, borrowing and investing
A company whose shares are not openly traded.
Private cost07 When markets miss costs and benefits
The cost paid by the person or firm making a decision.
See also: Social cost
Private rate of return07 When markets miss costs and benefits
The gain an investment brings to the person or firm that pays for it.
Producer surplus02 Demand, supply and prices
The difference between the price sellers receive and the lowest price they would have accepted.
Production05 Costs, production and profit
Turning inputs such as labour, materials and equipment into goods or services.
Production possibilities frontier (PPF)01 Scarcity and choice
A curve showing the largest combinations of two goods an economy can produce with its resources and technology.
e.g. Points on the curve use everything fully; points inside waste resources; points outside are out of reach for now.
See also: Productive efficiency
Productive efficiency01 Scarcity and choice
Producing without waste, so you cannot make more of one thing without making less of another.
See also: Allocative efficiency
Progressive tax08 Work, pay and inequality
A tax system where people with higher incomes pay a larger share of their income in tax.
See also: Regressive tax
Property rights07 When markets miss costs and benefits
Clear legal rights to own, use and exchange something. Well-defined rights can help resolve some externalities through bargaining.
Protectionism12 Trade and the global economy
Policies that shield domestic producers from foreign competition, such as tariffs and quotas.
Public choice11 Government and public choices
The study of how voters, politicians and officials make decisions, using the same tools economists apply to markets.
Public company10 Saving, borrowing and investing
A company whose shares can be bought and sold by the public, usually on a stock exchange.
Public good07 When markets miss costs and benefits
A good that is non-excludable and non-rival, so markets tend to supply too little of it.
e.g. Street lighting, flood defences, basic research.

Q

Quantity demanded02 Demand, supply and prices
How much buyers want to purchase at one particular price.
See also: Demand
Quantity supplied02 Demand, supply and prices
How much sellers want to offer at one particular price.
See also: Supply
Quintile08 Work, pay and inequality
One fifth of a population ranked by income or wealth, used to compare the top, middle and bottom groups.

R

Race to the bottom12 Trade and the global economy
The worry that countries competing for investment will keep lowering labour or environmental standards.
Rate of return10 Saving, borrowing and investing
The gain or loss on an investment over a period, as a percentage of what was invested.
Rational ignorance11 Government and public choices
Choosing not to become informed because the effort costs more than the expected benefit.
Redistribution08 Work, pay and inequality
Using taxes and public spending to move resources from higher-income to lower-income groups.
Regressive tax08 Work, pay and inequality
A tax that takes a larger share of income from lower-income people than from higher-income people.
See also: Progressive tax
Regulatory capture06 Competition and market power
When a regulator ends up serving the interests of the industry it oversees rather than the public.
Revenue05 Costs, production and profit
The money a firm receives from sales: price multiplied by quantity sold.
Risk (finance)10 Saving, borrowing and investing
The chance that the return on an investment differs from what was expected, including the chance of losing money.
Risk group09 Information, risk and insurance
People with similar chances of making a claim, grouped together for pricing insurance.

S

Safety net08 Work, pay and inequality
Public programmes that support people facing low income, unemployment, illness or old age.
Savings account10 Saving, borrowing and investing
A bank account that pays interest and allows withdrawals, usually with less flexibility than a current account.
Scarcity01 Scarcity and choice
The basic problem that people want more than the available time, money and resources can provide.
e.g. A city has one plot of land and must choose between a park, a school and housing.
See also: Opportunity cost
Shareholder10 Saving, borrowing and investing
A person or institution that owns shares in a company.
Shift in demand02 Demand, supply and prices
A change in demand at every price, caused by something other than the good's own price, such as income, tastes or the prices of related goods.
See also: Normal good, Substitute, Complement
Shift in supply02 Demand, supply and prices
A change in supply at every price, caused by things like input costs, technology, weather or taxes.
Short run05 Costs, production and profit
A period in which at least one input, such as a building or major machine, cannot be changed.
See also: Long run
Shortage02 Demand, supply and prices
A situation where buyers want more than sellers offer at the current price, often because the price is held below equilibrium.
e.g. Concert tickets priced too low sell out in minutes and appear on resale sites for more.
See also: Price ceiling
Shutdown point06 Competition and market power
The price below which a firm loses less by stopping production for now, because revenue would not even cover its variable costs.
Simple interest10 Saving, borrowing and investing
Interest calculated only on the original amount.
See also: Compound interest
Social benefit07 When markets miss costs and benefits
Private benefit plus any external benefit others receive.
Social cost07 When markets miss costs and benefits
Private cost plus any external cost the activity imposes on everyone else.
See also: Private cost
Social rate of return07 When markets miss costs and benefits
The total gain an investment brings to society, including spillover benefits to others.
Sole proprietorship10 Saving, borrowing and investing
A business owned by one person, who is personally responsible for its debts.
Special interest group11 Government and public choices
An organised group that lobbies for policies benefiting its members.
Specialisation01 Scarcity and choice
Focusing on a narrow set of tasks or products that you are relatively good at.
See also: Division of labour, Comparative advantage
Stock (shares)10 Saving, borrowing and investing
Ownership units in a company, giving holders a claim on part of its profits and assets.
See also: Dividend, Capital gain
Substitute02 Demand, supply and prices
A good that does a similar job to another, so when one gets dearer, people switch toward the other.
e.g. Tea and coffee; streaming services competing for the same viewers.
Substitution effect04 How consumers choose
The part of a change in buying caused by a good becoming cheaper or dearer relative to alternatives.
See also: Income effect
Sunk cost01 Scarcity and choice
A cost already paid that cannot be recovered, so it should not affect what you do next.
e.g. A non-refundable concert ticket is gone whether or not you attend while feeling unwell.
See also: Opportunity cost
Supply02 Demand, supply and prices
How much of something sellers would offer across the whole range of possible prices.
See also: Quantity supplied, Supply curve
Supply curve02 Demand, supply and prices
A graph of supply, usually sloping upward because higher prices make producing more worthwhile.
Surplus02 Demand, supply and prices
A situation where sellers offer more than buyers want at the current price, so unsold stock builds up.
See also: Price floor

T

Tariff12 Trade and the global economy
A tax on imported goods.
Tax incidence03 How strongly people respond
Who actually ends up bearing the cost of a tax. The side of the market that is less able to respond usually pays more of it.
Total cost05 Costs, production and profit
Fixed cost plus variable cost.
Total surplus02 Demand, supply and prices
Consumer surplus plus producer surplus: the total gain from trade in a market. Also called social or economic surplus.
Total utility04 How consumers choose
The overall satisfaction from consuming a given amount of something.
Tradable permits07 When markets miss costs and benefits
A system that caps total pollution and lets firms buy and sell the right to emit, so cuts happen where they are cheapest.
Trade secret06 Competition and market power
Valuable business know-how kept confidential, such as a recipe or method.
Trademark06 Competition and market power
A protected name, logo or symbol that identifies a brand.
Traditional economy01 Scarcity and choice
An economy organised mainly by custom, where work and goods are passed on in long-established ways.
Tying06 Competition and market power
Requiring buyers of one product to also buy another product from the same firm.

U

Unit elasticity03 How strongly people respond
When quantity changes by exactly the same percentage as price, so total spending stays the same.
Utility04 How consumers choose
The satisfaction or usefulness a person gets from a good, service or experience.

V

Value chain12 Trade and the global economy
The sequence of steps that turns raw materials into a finished product in a buyer's hands, often spread across countries.
Variable cost05 Costs, production and profit
A cost that rises or falls with the amount produced.
e.g. Ingredients, packaging, delivery fuel.
Venture capital10 Saving, borrowing and investing
Investment in young, high-risk companies in exchange for a share of ownership.
Voting cycle11 Government and public choices
When majority votes between pairs of options give circular results, so no single option beats all the others.

W

Wage08 Work, pay and inequality
The price of labour: what an employer pays for work, usually per hour or month.
Warranty09 Information, risk and insurance
A seller's promise to repair or replace a faulty product within a set period.
Wealth08 Work, pay and inequality
The value of everything a person owns minus everything they owe, at a point in time.
See also: Income
World Trade Organization (WTO)12 Trade and the global economy
The international body that oversees global trade rules and helps settle trade disputes between members.

About these lessons

The modules, definitions, examples, quizzes and diagrams were written and drawn by Farvenzo Explained for beginners. Numbers inside the diagrams and examples are invented for teaching; they are not real prices, forecasts or statistics.

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